On behalf of the Ministry of Agriculture and Fisheries, Sopexa assists French agribusiness companies in the promotion of their activity on export markets
Uniting French agribusiness for greater visibility 50 international exhibitions with over 1,570 exhibitors at the Espace France (French Pavilions) * 29 "24H Expos" with more than 837 exhibitors * 27 “French Weeks” at super and hypermarkets * 20 events for the general public * The Apéritif à la française (38 cities in 24 countries)
Training, informing and sharing French expertise Some ten chefs and sommeliers competitions (Asia)* 185 training sessions on French food and drink products with more than 8,500 participants* Promotion of the French food safety programme: www.frenchfoodsafety.com
• Consulting in marketing and communication strategy on international markets on behalf of the Ministry
• Assessing France’s image worldwide: creation of an umbrella brand for French agribusiness products on export markets in 2008