On behalf of the Ministry of Agriculture and Fisheries, Sopexa assists French agribusiness companies in the promotion of their activity on export markets

Uniting French agribusiness for greater visibility

50 international exhibitions with over 1,570 exhibitors at the Espace France (French Pavilions) *
29 "24H Expos" with more than 837 exhibitors *
27 “French Weeks” at super and hypermarkets *
20 events for the general public *
The Apéritif à la française (38 cities in 24 countries)

Training, informing and sharing French expertise
Some ten chefs and sommeliers competitions (Asia)*
185 training sessions on French food and drink products with more than 8,500 participants*
Promotion of the French food safety programme: www.frenchfoodsafety.com

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Consulting in marketing and communication strategy
on international markets on behalf of the Ministry

• Assessing France’s image worldwide: creation of an umbrella brand for French agribusiness products on export markets in 2008

• A new web site, www.frenchfoddandbeverages.com; an e-letter : « French food News »

* Figures for 2008

 
Food crisis communication