Media strategy
Event driven advertising

Bordeaux at the "World Crossroads"

Launching a new "Bordeaux wine" positioning in the United States.

Sopexa's solution

Times Square in New York is without a doubt one of the most visited spots on the planet during end of year celebrations. Sopexa recommended creating an event-driven advertising campaign for these celebrations.

• The CIVB (Bordeaux Wines Trade committee) developed a Bordeaux TV commercial which was broadcast 300 times a day between Christmas Day and New Year's Day on a giant screen overlooking the ABC television channel's studios and reaching 1.7 million daily visitors to Times Square.

Results

• Sopexa USA negotiated and bought the space for its client at an unbeatable price, thereby offering access to a medium generally reserved for big name advertisers like General Motors.
• Unique exposure for Bordeaux wine during this period of high consumption.