Sales development

France's leading vodka brand ventures into the international market.

Sopexa's solution

Sopexa suggested launching Grey Goose vodka during Vinexpo Bordeaux, and organised an extravagant party in Bordeaux town centre - featuring an opera singer, caricature artists, a jazz band and vodka bars - to do so. Other aspects of this project included:

• negotiating a contract for supplying Grey Goose vodka on Concorde flights, and chartering a Concorde aircraft to take American journalists and VIPs on a direct New York-Bordeaux flight,
• concurrently launching the product in the United States (French consulate in New York).

The results

No other spirit launched in the U.S. market over the last 6 years can boast as handsome a success as Grey Goose:

• The American market consumes 700,000 cases of Grey Goose and its two spin-offs - Grey Goose L'Orange and Grey Goose Le Citron. SOPEXA is the only communication agency Grey Goose Vodka has ever worked with.

This action won the Market Watch Magazine «Best Product Launch Award» in 1999.