Launching a brand product

A new communication targeting children for Materne's Fruit'n Go.
«Fruit'n Go - when I want it, and where I want it»

The twofold goal was to generate awareness and incite mothers to buy Materne's Fruit'n Go, bearing in mind that until then compotes were not available on the Italian market.

Sopexa's solution

• Conducting a product-positioning assessment.
• Defining the corresponding communication stance, and creating two proposed advertisements in line with it.
• Fine-tuning the selected creative.
• This creative was inserted in a major superstore chain's magazine for children.

The results

• Increased sales and greater product exposure.
• As a result of this project, Materne chose Sopexa as its sole communication agency for Italy.