Product, range and packaging testing and adapting.

Launching a new range of "gourmet" Provencal products in the USA for Naturgie S.A.

Following its handsome success in Europe and Japan, Naturgie was keen on launching a range of gourmet and organic Provencal products in the United States.

Sopexa's solution

• Creating an umbrella brand name, "Authentic Provence", and packaging to suit the American style.
• Designing a new graphic identity and packs.

The results

Following the success of this first project, Sopexa U.S. now handles Naturgie's public relations and commercial representation in the United States.