Introducing a new CRACOTTE biscuit range to an exclusively female audience.

The challenge was to find a way of promoting a new range of Cracotte biscuits to women.

Sopexa's solution

• Developing an image for this new range.
• Creating a claim and point-of-sale information handouts.
• Testing the advertising concept in the leading store chain, with hostesses wearing Cracotte brand uniforms.
• Ensuring housewives were made aware that this product was healthy and low-calorie, and were able to taste it and buy it at the outlets.

The results

• 30% of people contacted were made aware of this new product.
• 50% of those who agreed to taste it subsequently bought it.