Exhibiting regional products and getting them stocked in a national supermarket chain

Monoprix and Authentic French regional products.

Renewing the choice of French regional produce in the Monoprix chain.

Sopexa's solution

• Bringing 650 regional firms into contact with the Monoprix procurement department.
• Organising a mini exhibition of selected companies, then holding point-of-sale events for consumers at Monoprix outlets.

The results

Monoprix chose 265 companies, including 80 new suppliers, and spent nearly 6 million Euros purchasing the products it sold during the 10 days this France-wide promotion lasted. 2002 marked the 9th anniversary of this operation.