Our added value

Our world-wide agribusiness expertise and our command of marketing tools enable us to provide you with the input you need to make the right decisions, thus ensuring that your operations have maximum impact in France and on international markets.

Our services

• Gathering of marketing information and strategic market analysis. Marketing and business watch: documentary watch, international statistical database, Oracle management tool, distributor and consumer panel database, recent surveys and reports.
• Setting up ad hoc surveys both on a local and international scale, with or without steering by a survey Institute depending upon its experience with the issue in question.
  • Pre-campaign strategic analysis and post-campaign to measure operational efficiency and result accuracy.
  • Qualitative and quantitative surveys for all targets: consumers, trade, media and opinion shapers.

• Surveys of country potential or priorities (Find out more about country/market Priority Surveys)
• Usage and attitude consumer surveys, opinion, image and awareness indicators.
• Surveys among professionals: satisfaction indicators.
• Research involving organoleptic and product mix type surveys.
• Promotional, advertising and packaging pre- and post-campaign testing.
• Merchandising surveys, checking in-store operations…
• Participation in formulating and validating operational marketing and communication recommendations.