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Editorial -> COME AND MEET US AT THE SIAL PARIS IN OCTOBER 2008 ! This year again, France makes a splash with the French Export Corner set up by Sopexa at the SIAL Paris, Hall 5A - 19th to 23d october 2008. The French Export Corner includes: Find us on the French Export Corner, meet the French actors necessary for your business approach and this way optimize your time of visit at the SIAL. Our teams will meet you from the 19th to the 23d of October 2006 at the Exhibition Center of Paris - Villepinte - Hall 5A. This action is led with the support of the Ministry of Agriculture and Fishing, and in partnership with the SIAL, UBIFRANCE, ADEPTA, AFCI. Contact: ghislaine.plus@sopexa.com ; fabrice.mayer@sopexa.com Sopexa in short... -> Apéritif à la française turned 5 this year ! On June 5th, 2008, 24 countries the world over celebrated this international event An original, innovative concept created by Sopexa and the French Ministry of Agriculture and Fisheries, the Apéritif à la française is a full communication and promotional programme to spice up the image of French food and beverage products on foreign markets. For the last 5 years, on the first Thursday in June, French firms have been won over with enthusiasm for this international event that invites the world to discover and share the wealth of French food and beverage products. These foods and drinks are showcased in simple yet tasty ways as part of a fun, laid-back aperitif, that delicious ritual so characteristic of French culinary culture. As a sneak preview to the main event, France kicked off the festivities with the Apéritif à la française 2008 Opening Party, on May 21st at Cabaret Sauvage (at Parc de la Villette in Paris), attended by the partners of the international operation and the press. Around the world, 38 cities hosted the event on June 5th with special evening parties that showcased the event's partner products. A wave of promotion at super and hypermarkets, cafés, hotels, restaurants, wine merchants and fine foods retailers is now taking place, backed by heavy media coverage. Key figures on the 2007 edition of this yearly date with French food culture include 350 partner firms, 20,693 days of special events at 2,373 points of sale, 21,000 guests at Apéritif evening parties and 68 media partners to cover the festivities. For full information on the Apéritif à la française : -> Take part in Sopexa's next French food and drinks products Fairs Join us at the next Fairs organised by Sopexa throughout the world FOR ALL ADDITIONAL INFORMATION and complete programme for the next Fairs taking place internationaly: Happening as you read... Sopexa's latest campaigns for French customers. -> www.Wines-France.com now available in Chinese, Danish, Dutch and Russian! We are pleased to announce the launch on-line of 4 new languages to Onivins' Wines of France site as well as a new "splash page" that can detect automatically any regional browser settings. A version in Japanese will be on-line at the end of April 2005. Here are the registered regional domain name addresses that point to the Website: French/English: www.Vins-France.com ou www.Wines-France.com German: http://www.WeinausFrankreich.com et http://WeinausFrankreich.com Chinese: http://www.Vins-France.cn ou http://www.Wines-France.cn ou http://Vins-France.cn ou http://Wines-France.cn Danish: http://www.FranskeVine.com ou http://FranskeVine.com Dutch: http://www.FranseWijn.com ou http://FranseWijn.com Russian: http://www.Vina-France.com ou http://Vina-France.com UK: http://www.wines-france.com/uk USA: http://www.FrenchWinesFood.com ou http://FrenchWinesFood.com -> French Trout on the web Sopexa is proud to present the innovative CIPA website providing information and guidance on French Trout. It looks like an innovative step in the distribution sector. This initiative has been created to increase product's awareness, information. Not only a guidance tool, the CIPA's original website is also a significant source of information tailored to enhance sales. For instance, sections such as "Hints and Tips for your departments!" combined with the "Frequently Asked Questions" deliver the key answers to most of customers' questions. Furthermore, seafood department managers can order POS advertising and information materials, including consumer-dedicated summary sheets and leaflets (special 2004 operation). Extremely well welcomed by the retail distribution industry, this upgradable website enables the CIPA to underline its selected and implemented marketing programmes (tasting operations, PR activities, media programmes: press insertions in targeted magazines…) To discover the 7 key sections, don't wait any longer, simply visit www.formationtruite-cipa.com |
An orientation area with interactive terminals to identify quickly companies corresponding to your search and to establish your personalized route on the show,    |
