|
|
 |
Apéritif à la Française 2009 Edition
Launched on the 4th June 2009, the Apéritif à la française 6th edition was a success.
Around the world, this event puts the limelight on French art de vivre and food culture during an apéritif… an informal way of enjoying food and drinks before a meal and a moment to share with friends and family.
35 cities in 21 countries celebrated the Apéritif à la française 2009!
 more than 29 000 people around the globe attended B-to-B and B-to-C parties
353 partners and more than 545 brands
Many promotional activities and store demonstrations
More than 17 000 days of promotion in 2 200 outlets in 2009!
2 web sites dedicated to the Apéritif (www.samswine.com / www.igourmet.com)
Worldwide media coverage
47 media partners
Generating more than 500 press-internet-TV-radio clippings between March and September.
The entire Sopexa network looks forward to celebrating the Apéritif à la française with you on Thursday 3rd June 2010 !
Find all the information you need for Apéritif à la française at www.aperitifalafrancaise.com
|
|
|
|
.png)