1102_focus_fr_angl_pologne
1102_focus_fr_ang_japon_presse

Apéritif à la Française 2010 Edition

Expected by thousands of consumers and professionals, the Apéritif à la française is about to launch its 7th edition on the 3rd of June 2010.

Around the world, this event puts the highlight on French art de vivre and food culture during an apéritif… an informal way of enjoying food and drinks before a meal and a moment to share with friends and family.

Around 30 cities in 21 countries will celebrate the Apéritif à la française in 2010.

As a reminder, In 2009 :

more than 29 000 people around the globe attended B-to-B and B-to-C parties
353 partners and more than 545 brands

Many promotional activities and store demonstrations
More than 17 000 days of promotion in 2 200 outlets in 2009!
2 web sites dedicated to the Apéritif (www.samswine.com / www.igourmet.com)

Worldwide media coverage
47 media partners
Generating more than 500 press-internet-TV-radio clippings between March and September.

You will find all the information you need to join the event and the promotional programme as a partner at www.aperitifalafrancaise.com



 
Promotion of the french agribusiness sector