04/17/09

David Martin: The new ambassador for Beef Cattle at super and hypermarkets in France


Interbev/Comaral has entrusted Sopexa France's Trade Marketing department with the mission of promoting Beef Cattle Breeds at super and hypermarkets.
To generate a buzz around the drive, David Martin, a passionate lover of food from the French countryside, has accepted to be the ambassador for the campaign. Packs of permanent POS displays will reveal the secret behind the quality of Beef Cattle Breeds: "Traditional Breeding, Exceptional Flavour". A 16-page leaflet will allow consumers to discover 11 delicious recipes created by David Martin that feature various beef cattle breeds.
The action starts in the first days of June, with the mobilization of some 1,000 super and hypermarkets taking part in the operation.