14/09/09

Bovillage - a new brand of French beef for export markets (Greece, Italy and Portugal)

Bovillage, the new brand of French beef created by Sopexa, was introduced to Italian agribusiness professionals at last June's Tuttofood exhibition! At this very moment, consumers are discovering this new brand thanks to a host of new promotional activities. These include :

showcasing on store shelves with special POS displays
a recipe booklet handed out by hostesses
a contest from 1 September 2009 to 31 January 2010 at AeO, Famila, Emisfero, Despar, Interspar and Il Gigante stores across the country that takes shoppers to the www.concorsobovillage.com Internet site. All of this makes for a fun, festive way to learn how to cook delicious French beef!