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10/19/2008
Sopexa has developed a new graphic identity to enhance the visibility of French food and beverage products on export markets.
 As part of its Public Service Delegation (DSP) mission for the Ministry of Agriculture and Fisheries, Sopexa has developed an umbrella brand to strengthen the visibility of French agribusiness products on foreign markets and make it more consistent. In today’s highly competitive international marketplace, giving France a more modern, dynamic image in a single graphic identity was an absolutely essential step in supporting the collective momentum of all players on the export market.
The design and creation of new communication tools aimed to illustrate the image of a strong, modern, friendly France on export markets: the logo, showing the Eiffel tower, an icon recognised around the world, immediately shows the unmistakeably French origin of the product in a sleek, refined style. The baseline, “Bon Appétit” invites consumers to relish the fun, togetherness and festivity that are such a vital part of our food culture.
This graphic identity will be used in all promotional and communication operations on export markets to support the development of French agribusiness firms worldwide. |
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