15/09/09

Maille mustard on Spanish dinner tables!

The challenge: to encourage consumers on a market that considers any type of sauce as a sort of "culinary comb-over" to a French classic, distinctively-flavoured Maille mustard.

Sopexa Spain enabled locals to discover the delicious charm of authentic Maille mustard by giving out free samples of the product at 600 traditional butcher shops. The samples came with a booklet of easy-to-make recipes perfectly tailored to Spanish cooking and eating habits!

150,000 consumers reached