2010/03/25

Sopexa wins the tender for the PGI Cognac promotional campaign in China, Russia and the USA, co-financed by the EU.

For the next 3 years, Sopexa will be coordinating the Cognac promotional campaign in China, Russia and the USA, on behalf of BNIC (Generic Body for Cognac).

The campaign will focus on the quality and authenticity of European spirits. Cognac will spread the word among barmen, bartenders and the specialised press.