15/09/09

Vive la France and "Long Live Wine" in Düsseldorf!

Wines of France sponsored the 2009 Düsseldorf French Festival, held for the 9th straight year to celebrate Bastille Day. It is Germany's largest celebration of French fare and lifestyle, drawing over 60,000 visitors in 2½ days.
The challenge: to convince Festival attendees of the potential of French wines and food culture in Germany.
Sopexa's solutions:
an information booth
a contest
coupons for discounts on wines sold at wine merchants' booths
3 "Wines of France" seminars held every day
handouts of the new "Long Live Wine" brochure
publication of a 36-page insert devoted exclusively to French wines in the July/August issue of "Weinwelt", a general-public wine magazine (circulation 60,000)