11/09/09

Wines of Provence summer street marketing campaign in Quebec!

The street marketing campaign carried out in Quebec by Sopexa Canada for the Provence Wines Council was a big success, boosting awareness and sales during the summer season!

Posters on fifty street columns and at Bixi public self-serve bike rental stations in Montreal
Fifty hours of spectacular night-time projections on the façades of Montreal buildings, surprising consumers with displays tailored to the calendar of summertime events (the International Jazz Festival, the Francofolies festival and more)
One hundred product samplings and aisle-end displays at sales outlets
Guerrilla marketing campaign in front of stores and on restaurant and café terraces on Montreal's most fashionable streets, with product samplings and Wines of Provence lip-gloss given away with every bottle purchased.

This extensive media and promotional campaign inspired by the Provençal lifestyle was run from late June to mid August 2009.

The full menu of activities offered Montreal consumers a unique opportunity to discover - or rediscover - the Wines of Provence.