In its quest to further anticipate the needs of its clients, the Sopexa Group is for the first time assembling its three key assets within the Global Markets Department at the Parisian headquarters.

“Our development has led us to bring together our three key areas of expertise in order to optimise our responsiveness and further boost our creativity and effectiveness for our clients, both in France and around the world”, stated Cécile Bassot, Managing Director.

Charles Collard, who has been appointed as head of the Global Markets Department, will manage sales activities in three core areas:

“Food and Beverage Products” expertise, organised by industry

In-depth knowledge of local markets, thanks to Sopexa’s 35 agences around the globe

International marketing know-how, with a specific drive to develop digital marketing

 With a Master’s Degree in International Marketing from the Reims Management School, Charles Collard started his marketing career in the Nestlé Group before founding the German branch office of Nomen, a consultancy specialising in brand name creation. He joined Sopexa in 1991. After being appointed head of Sopexa Germany’s marketing division in 1994, Charles Collard was successively appointed Director of the Group’s “Nordic Countries” zone in 1996, Director of the “Continental Europe” zone (Germany/Austria/Switzerland) in 1998 and Director of the “Western Europe” zone (United Kingdom/Ireland/Benelux) in 2005.