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Press Room
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January 12th, 2008
THE FRENCH WAY TO HEALTHY SNACKING, by Sopexa
Striking the right balance between convenience, a balanced diet and pleasure, the three most important consumption trends in the catering industry today, is a real challenge, and “the French way to healthy snacking” is the perfect solution!
To mark its first year at the SIRHA*, SOPEXA will showcase this previously unprecedented concept on its stand located at the entrance to the exhibition, proving to just what extent French food culture has become inextricably linked to contemporary lifestyle.
A truly inspirational stand
« Eating quickly and maintaining a balanced diet, not to mention seeking enjoyment, quality and flavour, all within a reasonable budget», is an increasing concern of today’s consumer.
This interactive stand will target key professionals from the catering sector, offering a number of different solutions through information, displays, video interviews with professionals both in France and abroad, consumer and trend analysis by TNS Sofres and access to other relevant information.
A stand for sampling and exchange
A range of products in line with this concept can be sampled on the stand, in a series of tastings animated by acclaimed chef Charles Soussin, which will gain in momentum on the remarkable Sushi-Expert « SLIDER bar » conveyor belt. This will be the opportunity to discover the following products in a totally new way:
• « Pom’Express » and «Apéribilles » microwavable potatoes from Pom’Alliance,
• Ready to use, single-serve sauce sachets by Christian Potier SA (winner of the « Grand Prix Trends & Innovations award » at SIAL 2008),
• Pink Lady® apples served in a variety of ways including eating apples, apple juice and sparkling beverages,
• Panibois 100% biodegradable wooden presentation boxes and baking moulds
In a relaxed and welcoming setting, a team of marketing professionals from Sopexa will be on hand to field any potential enquiries, and to offer advice on developing this concept further on domestic and foreign markets, using a selection of marketing tools including meetings with buyers, “24H Expos” (one-day trade exhibitions), promotions with the distribution and press activities focusing on French products.
Sopexa looks forward to meeting professionals on its stand in the « dome », to convince visitors that positioning products as « The French way to healthy snacking » is an attractive proposition to successfully seduce their clientele.
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