NEW GRAPHIC IDENTITY

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October 19th, 2008
SOPEXA DEVELOPS A NEW GRAPHIC IDENTITY TO BOOST THE VISIBILITY OF
FRENCH AGRIBUSINESS PRODUCTS ON EXPORT MARKETS

As part of its Public Service Delegation (DSP) mission for the Ministry of Agriculture and Fisheries, Sopexa has developed an umbrella brand to strengthen the visibility of French agribusiness products on foreign markets and make it more consistent. In today’s highly competitive international marketplace, giving France a more modern, dynamic image in a single graphic identity was an absolutely essential step in supporting the collective momentum of all players on the export market.

The new communication tools have been designed and created to illustrate the image of a strong, modern, friendly France on export markets:

The logo, showing the Eiffel tower, an icon recognized around the world, illustrates the unmistakeably French origin of the product in a sleek, refined style. The baseline, “Bon Appétit” invites consumers to relish the fun, togetherness and festivity that are such a vital part of our food culture.

The “www.frenchfoodandbeverages.com” Website that presents every facet of France’s agribusiness industry (quality labels, product diversity, lifestyle, economic information and more) and offers foreign operators a turnkey resource in the form of a directory of exporting French companies (to be published online in early December) as well as a schedule of special events promoting France to be held in their local market.

The “French Food News” e-letter, sent out to foreign media outlets to update them on the latest news in France’s agribusiness sector, as well as showcase the industry’s dynamism and impact all over the world.

This graphic identity will be used in all promotional and communication operations on export markets to support the development of French agribusiness products and firms worldwide.

A logo that unites all of France’s exporting industrial industries
In order to make France’s image abroad more consistent, the Secretary of State for Foreign Trade, Anne-Marie Idrac, a big fan of the new logo’s design, has decided to adopt a generic version of it for all business sectors.

Shared by all French players in the international trade arena, this new graphic identity will help to enhance France’s visibility on the world marketplace.