Catherine Leconte Etchart, 42, took on her post at the head of Sopexa Beijing on 2 May.
With ten locations in Asia, including 4 in China - in Beijing, Shanghai, Canton and Hong Kong - the Sopexa Group is already highly active on the Asian marketplace. This new appointment strengthens its bicultural teams in the Asia market zone, managed by Jean-Charles Crouin.

Catherine Leconte Etchart, who speaks some Mandarin after having spent three years in China between 2004 and 2007, has a nearly 20-year track record in the field of promotion and communications. Etchart began her career as a promotion manager at various agencies in Paris, including Sopexa France. In her first experience at Sopexa, Etchart was successively Group Manager and Trade Marketing Manager, providing her with a strong background in the food and beverages sector.