SOPEXA USA ANNOUNCES TWO EXECUTIVE APPOINTMENTS:

Bassat Named Managing Director; Villars Appointed to Newly Created

Operational Marketing Director Position

Sopexa USA, a full service marketing and communications agency, is pleased to announce two new executive appointments within its New York headquarters:

Anabell Bassat, who has been promoted from Associate Managing Director, will now lead the US team as Managing Director, replacing Serge Lozach. Ms. Bassat first joined the Sopexa Group in 1999 where she rose to the position of Group Director for Food Products in the Düsseldorf office of Sopexa Germany before joining the U.S. team in 2007.  Olivier Moreaux, President, Sopexa North America said, “Anabell has been a tremendous asset to the company over the years. She has a solid team behind her that is ready to take the company and our clients to new heights.”

Cedric Villars, who has been with the company since 2005 and was formerly the Director of Sales Promotion, will take on the newly created position of Operational Marketing Director. In this new role, Mr. Villars will add to his current responsibilities that of PR, education, and social media. As Mr. Moreaux explained, “The purpose of this new position is to create synergy throughout our campaigns to produce the best results possible for our clients.” . [...]