Our Expertise [CONSULTING - IMAGE - PROMOTION /SALES]

	Marketing Consulting & Studies Leveraging marketing information to help in decision-making and ensure your actions have maximum impact; positioning products and building the right communication mix. A full range of expertise, from strategic analysis of markets, strategy audits and building the communication plan to conducting studies on brand and product potential on your target markets and measuring the effectiveness of marketing actions (advertising and promotional post-tests). Sopexa also offers assistance for the building up of application files for European Union promotional campaigns.		Training and Network Stimulation Making consumers, opinion leaders and decision makers aware of French brands and products. Giving you the keys to choose the right influence networks. Thanks to their tight relationships with local networks of opinion leaders and decision makers in France and worldwide, Sopexa’s French-speaking, bicultural teams design training modules specific to each product and each target, such as importers, wine merchants, wine waiters, supermarket department managers… They support and run associations for industry professionals and consumer aficionados, future local ambassadors for French products.
	Promotion & Trade Marketing, Partnerships with distribution networks and Co-Branding Mobilising distributors'networks to give products greater exposure: from analysing your specific needs to negotiating with various partners to setting up promotional operations, Sopexa puts you directly in touch with key contacts in mass distribution. It relies upon its close working relationships with store chains, wholesalers, importers, French and foreign restaurant and catering channels and on its capacity to set up collective programmes.		Public Relations, Press Relations and Special Events Informing journalists and opinion leaders. Sopexa finds an angle and a specific message to pique the curiosity of the press, organises hand delivery of products to journalists, designs special events and analyses the impact of your PR actions.
	Multimedia Building digital strategy and optimising Website performance: Sopexa assists its clients at every step of the way: strategic consulting, site architecture design, content and graphic design, media programmes to generate maximum traffic, detailed reporting on results and more.		International Exhibitions Making a name for yourself on new markets and building a network of professional contacts. From designing customised booths to managing the Espace France (French Pavilion) at major international exhibitions to welcoming official delegations and organising activities inside and outside the Espace France, Sopexa ensures maximum exposure for its clients’ products.
	Advertising & Media Strategy Building an advertising concept and getting it into the media based on aims, targets and key messages. Sopexa finds the most appropriate creative media solutions to generate the best possible performance.		Crisis Communication and management Analysing, understanding, anticipating and managing Product risks, environmental risks, more general institutional concerns and other issues. From diagnostics to strategy proposals, Sopexa advises and assists you in even the most critical crisis situations.