Who we are
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Food, a critical issue in today’s world, is at the very heart of our business
Whether it is the need to eat, strict demands for safety and good environmental practices, the search for pleasure and simplicity or the growing concern with prices, food is - now more than ever - a central topic in our everyday lives.
Consumer needs and behaviours are greatly influenced by the local and international economic, social and political context.
How can we tailor communication to this fast-changing backdrop?
What assets can we leverage in order to deploy promotion and communication strategies best suited to this unique environment?
How can we make allowances for both worldwide trends and changes in local practices unique to each country?
As part of an export strategy, how can we adapt to the food culture specific to each market?
A presence on French and foreign consumers’ breakfast, lunch and dinner tables is the key challenge facing France’s food and beverage brands and products.
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A specialist in the agribusiness industry,
Sopexa has been assisting its clients in France and on export markets for over 45 years
Combining thorough knowledge of the French food and drinks sector, in-the-field experience on international markets and expertise in communication, Sopexa is the key partner for agribusiness industry professionals.
Sopexa is a French marketing and communication group with a strong international network of 35 local offices actively working in fifty countries. Our strategic recommendations are based on our analysis of market trends both in France and worldwide.
 An exclusive core business: every facet of the agribusiness sector
Teams that share their clients’ culture and are committed to their success
Services tailored to your needs, from strategic consulting to operational implementation of actions
THE partner in France and on export markets that can open doors to key influence networks and distribution channels
Creative campaigns to make your products stand out from the crowd
A public service mission for a specific account, the French Ministry of Agriculture and Fisheries: collective support for promoting French agriculture and food products.
Over 1,000 firms and 150 industry organisations and institutes call upon our tailor-made, creative solutions every year to promote their products and brands and make them stand out in France and worldwide.
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