Sopexa is the leader in generic communications in France and worldwide.

(55 million Euros worth of food and drink sector accounts handled in 2002)

Sopexa pioneered generic communication in 1961, and since then it has continued to consolidate its leadership, keeping pace with shifts in the market and the increasing sophistication of communication techniques.

Sopexa creates and manages:

• campaigns for Food Marketing Boards or collective clients such as those for French Apples, Wine, Cheese, etc.;
• generic brands built around a product (e.g. the French Charolais beef brand called Charoluxe, which is number 1 in the German market);
• collective campaigns involving several companies, such as those carried out for Turkeys or "Red Label" Chickens in Germany, Belgium and the Netherlands...

Sopexa offers you specific expertise in generic communication; it:

• Brings together all partners in a given sector around a common communication plan to enable them to join forces and exploit their combined added value for the benefit of everyone.
• Benefits from a thorough knowledge of generic organisations and Food and Drink Marketing Boards, their assets and the constraints they have to face in their particular context.
• Offers a number of specific tools to assist in the decision-making process and measure results in order to assess the efficiency and impact of your joint operations.

If you need to…

• Carry out a strategic analysis of your products/marketplace issues and prioritise your response according to the means at your disposal;
• Find new, innovative openings for your products;
• Unite all players and partners in your field around a joint project with high added value;
• Know the expectations of your targets and markets;
• Run communication campaigns around your products, brands and expertise in France and internationally;
• Coordinate all your communications operations in France and on export markets;
• Benefit from specific decision-making and result measurement tools to assess the efficiency and impact of your joint operations;
• Build sales volumes and expand your market share.

Get in touch with our teams now!